According to Advertising Age, scent marketing is now exploding as the next frontier in advertising and retail branding across an endless array of industries. But how does a carefully chosen, effectively diffused fragrance affect a business’ bottom line, and is there statistical data to back up the results?
Scent acts as some sort of cerebral glue, associatively tying together all thoughts and experiences pertaining to a brand.
One study found that when major retailers used scent marketing in their stores, intent to purchase increased by 80 percent.
Walking in a store or a hotel should be a customer experience which is appealing to all the senses. According to Forbes.Scent will be considered as a major point of differentiation by 89% of marketers by the end of 2017.