Business Impact

Scent marketing allows for the creation of a new and deeper dimension in your existing brand.

Scent imprints a pleasant memory that is associated with your product or services.

Proper ambient scent contributes to the building of a favorable perception of the store or business and helps buyers develop a certain feel for their surroundings.

Scent Marketing inspires brand loyalty by attaching a positive emotion to a brand. This in turn leads to both recognition and trust.

Stores that utilized scent marketing witnessed increases of people staying up to 20% longer.

Average person is 100 times more likely to remember a smell than something seen, heard or touched. The right scent in the right place Encourages Repeat Business.

A pleasing scent can serve as a lure to potential customers who have never stepped foot in a store or business before.

Study indicated that the introduction of a sweet citrus aroma in a retail setting nearly doubled the average total purchases from $55 to $90 per customer!

The very first impression a guest perceives is that of scent, and it is intensified at that exact moment of entry.

Scent in the workplace influences mood, alertness and productivity.

Probably the most formidable task and most appreciated benefit of scent marketing is its ability to eliminate bad odors.